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If you've got a few hundred to spend on your golf this year, the instinct is a new driver. It's usually close to the worst option available.
Here's the order that returns the most, cheapest first.
1. Grips — the cheapest real gain
Costs less than almost anything else in this list and gets ignored for years.
Worn, hard, shiny grips make you hold on tighter. A tighter grip restricts your release and adds tension through your arms and shoulders. You're fighting your own equipment on every swing.
If you play weekly and haven't regripped in two years, this is the best value purchase in your golf bag. Full stop.
2. A lie-angle check
Ten minutes with tape and a lie board. Costs very little and a surprising number of golfers are playing irons a degree or two off.
Two degrees upright on a 7-iron pushes the ball meaningfully left of target. You then compensate in your swing, and now you have a swing fault that exists only because of your equipment.
3. Wedges
Grooves wear out, and wedges wear fastest because you're hitting from sand and taking full divots. A wedge hit twice a week for four years spins measurably less than a new one.
You'll notice it exactly where you least want to — the shots that need to stop. Two fresh wedges cost far less than a driver and affect far more shots.
4. A ball you commit to
Costs nothing extra if you're already buying balls. Just pick one and stay with it.
Playing whatever's in the bag means your wedge distances vary by five to ten yards without you knowing why. Consistency in the ball is free accuracy.
5. Lessons
Nothing in a shop will beat this. The gap between good equipment and bad is small compared with the gap between a decent strike and a poor one.
If you're a 20 handicapper, three lessons will do more than any club in the building. That's not a fashionable thing for a gear section to say, but it's true.
6. Then the driver
Now we get to it — and with an important qualifier.
Get your current driver fitted before buying a new one. A shaft change and a loft adjustment costs a fraction of a new club and frequently produces a bigger gain than this year's model would.
If it's still not right after that, buy — but buy fitted, buy last year's model, and buy in the autumn (last year’s drivers, used).
The order
- 1
- Grips. Cheapest real gain in golf
- 2
- Lie-angle check on your irons
- 3
- Wedges. Grooves are the product
- 4
- Commit to one ball
- 5
- Lessons. Beats everything in a shop
- 6
- Driver — fitted, last year's model, bought in autumn
- Move up
- Driver, if yours is 7+ years old
What this adds up to
Everything in the first four items combined costs less than one new driver. Together they'll do more for your scoring than the driver will, and they'll do it on more shots.
Which isn't what the industry wants you to hear, but it's what the golf says.